STILL TESTING
SGE will kill organic traffic
The Myth
"Google's AI Overview (formerly SGE) will eliminate organic search traffic."
The Truth
It's too early to tell. AI Overviews are still evolving, and their impact varies by query type. Early data shows mixed results—some traffic shifts, but organic results still get clicks. The SEO industry has survived many 'traffic killers' (featured snippets, knowledge panels). Adapt by focusing on queries where AI can't fully answer, building brand recognition, and diversifying traffic sources.
Various Early Studies
Mixed impact data, with some traffic shifts but organic still relevant.
AI Overviews include links to sources for deeper exploration.
DInsight from @dejanseo
"Every new SERP feature was supposed to kill SEO. Featured snippets didn't. Knowledge panels didn't. Stay adaptable, focus on being the best source Google wants to cite, and don't panic."