U

CONFIRMED

Mobile-first indexing is mandatory

MOBILE
HIGH Impact
INTERMEDIATE

The Myth

"Google primarily uses the mobile version of content for indexing and ranking."

The Truth

TRUE - Mobile-first indexing is now the default for all websites. Google crawls and indexes the mobile version of your site first. If your mobile site has less content than desktop, that's what Google sees. Responsive design is the recommended approach. Sites without mobile versions may have issues being properly indexed.

OFFICIAL

Google Search Central

Mobile-first indexing enabled by default for all sites.

OFFICIAL

Google

We primarily use mobile content for ranking.

D
Insight from @dejanseo

"If your mobile experience is broken, your rankings will suffer. Period. Most users are on mobile—build for them first."