SEO Truth Engine
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CONFIRMED

Internal links pass PageRank

LINKS
HIGH Impact
INTERMEDIATE

The Myth

"Internal links help distribute link equity (PageRank) throughout your website, helping important pages rank better."

The Truth

This is TRUE and well-documented. Internal links do pass PageRank and help Google understand your site structure and page importance. Strategic internal linking from high-authority pages to important pages can significantly boost rankings. The anchor text used in internal links also helps Google understand what the target page is about. This is one of the most underutilized SEO tactics.

OFFICIAL

Google Patents

PageRank algorithm documentation shows internal links factor into page importance calculations.

STUDY

Zyppy Internal Linking Study

Adding internal links from high-traffic pages increased organic sessions by 40% for target pages.

EXPERIMENT

Multiple SEO Tests

Consistent improvements seen when adding internal links from authoritative pages to target pages.

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Insight from @dejanseo

"Internal linking is free and 100% in your control. Most sites massively underutilize this. I've seen rankings jump just from fixing internal link structure. It's probably the highest ROI SEO activity you can do."