CONFIRMED
Internal anchor text matters a lot
LINKS
MEDIUM Impact
INTERMEDIATE
The Myth
"The anchor text used in internal links helps Google understand what the target page is about."
The Truth
TRUE - Internal anchor text is a confirmed ranking signal. Google uses anchor text to understand the topic of linked pages. Using descriptive, relevant anchor text for internal links helps Google (and users) understand what they'll find. Don't over-optimize with exact match everywhere, but be descriptive rather than using 'click here' or 'read more'.
DInsight from @dejanseo
"Internal anchors are free keyword signals you control. Don't waste them on 'click here.' Every internal link is a chance to tell Google what the page is about."