U

CONFIRMED

Internal anchor text matters a lot

LINKS
MEDIUM Impact
INTERMEDIATE

The Myth

"The anchor text used in internal links helps Google understand what the target page is about."

The Truth

TRUE - Internal anchor text is a confirmed ranking signal. Google uses anchor text to understand the topic of linked pages. Using descriptive, relevant anchor text for internal links helps Google (and users) understand what they'll find. Don't over-optimize with exact match everywhere, but be descriptive rather than using 'click here' or 'read more'.

OFFICIAL

Google Search Central

Anchor text helps us understand what the linked page is about.

STUDY

SEO Testing

Descriptive internal anchor text correlates with better rankings for those terms.

D
Insight from @dejanseo

"Internal anchors are free keyword signals you control. Don't waste them on 'click here.' Every internal link is a chance to tell Google what the page is about."