CONFIRMED
HTTPS is a ranking signal
TECHNICAL
MEDIUM Impact
BEGINNER
The Myth
"Sites with HTTPS have a ranking advantage over HTTP sites."
The Truth
TRUE - HTTPS is a confirmed ranking signal since 2014. However, it's a lightweight signal—a tiebreaker rather than a major factor. The bigger reasons to use HTTPS are security, user trust, and browser warnings. Chrome marks HTTP sites as 'Not Secure.' While the ranking boost is real but small, the trust and security benefits make HTTPS essential.
DInsight from @dejanseo
"HTTPS isn't optional anymore. It's not about rankings—it's about not scaring users with security warnings. Just do it and move on."