SEO Truth Engine
U

CONFIRMED

Google My Business categories matter

LOCAL
HIGH Impact
BEGINNER

The Myth

"Choosing the right GMB categories affects local visibility."

The Truth

TRUE - Primary and secondary GBP categories significantly impact what searches you appear for. Your primary category is especially important. Choose the most specific, accurate category for your business. Additional categories can expand visibility but should be legitimately applicable. Category selection is one of the most impactful local SEO decisions.

OFFICIAL

Google Business Profile Help

Categories help Google understand your business and match you to relevant searches.

STUDY

Sterling Sky Research

Primary category is one of the strongest local ranking factors.

D
Insight from @dejanseo

"Your primary category is crucial. Pick the most specific accurate option. Don't choose 'Restaurant' when 'Italian Restaurant' fits. Specificity helps Google match you to relevant searches."